WebSummit 2025 Show Special
decoding humans DIY Bundle
Extended to June 30, 2025 OR While Quantities Last.
Our show specials!
Make sense of the humans
See if your assumptions are correct!
Purchase the Decoding Humans DIY Kit Bundle by June 30, 2025 and receive a FREE 1-hour Consultation* and Special Edition T-shirt** with purchase.
* Free 1-hour Consultation is available with DIY Kit purchase until June 30, 2025.
** T-shirts are available until June 30, 2025 while quantities last. (For Canadian Residents Only)
what kind of
persona builder are you?
See if you match our target persona.
Take the quiz & you could win!
(Shipping to Canadian Residents Only)
1st Prize
DIY Kit Bundle + 1-hour Consultation + T-shirt
2nd Prize
DIY Kit Bundle + T-shirt
3rd Prize
T-shirt
How to play:
+ Follow this link
+ Complete 5 multiple-choice questions
+ See if your persona matches our target persona
Created by Marketing Professionals!
- Based on Kim Medynsky’s expertise as a marketing consultant, so you have simplified best practices.
- Easy-to-follow framework
- Templates to save you time (reuse too)
- Videos to explain key points
- Simple navigation
- One-time price (no subscription required)
- Available online
The benefits of decoding humans:
- Identify new market opportunities
- Align marketing for success
- Fast-track funding with real customer data
- Eliminate any guesswork
- Plus: many more benefits
Your Bundle Includes BOTH of these Kits:
DIY VoC Survey Kit
Includes:
- Step-by-step Modules with Templates
- 5 Overview Videos
- 5 How-to Tutorial Videos
Inside the DIY Survey Kit:
At the end of this phase you will have collected rich insights to guide your marketing plans and business plans.
+
DIY Analysis & Taking Action Kit
Includes:
- Step-by-step Modules with Templates
- 6 Overview Videos
- 4 How-to Tutorial Videos
Inside the DIY Analysis Kit:
When you are finished this phase, you will have analyzed the feedback and connected the conclusions to actions – ranging from the easy wins to long-term considerations for your plans
FROM OUR CLIENTS & respected Partners:
“As a serial entrepreneur, I have always referred to templates created by professionals. This knowledge empowers businesses and sets up for ongoing success!”
John Parlow, Co-Founder, Pulp & Press Juice Co
“I have seen the benefits of VoC in education and business. This knowledge empowers leaders.”
Kevin Weaver, President, Georgian College
“Kim does great work – her view on, and use of data, is such an important input to good decision making.” Alan C. Middleton, Retired Executive Director of Schulich Executive Education & AMA Author
“We are thrilled with the results from conducting our VoC research following the M&A framework and tools. The kits provided helpful tips and the guidance from a senior marketing professional helped us to connect the dots so much faster.”
Janan Dean & Steve McNaughton, Proof Line Dairy
Not quite ready to Do-it-yourself?
We have affordable advisory support available to guide you.
Choose the best package for your goals, stage of your business, budget, and your level of comfort analyzing feedback and taking action.
CONCEPT VALIDATION BUNDLE
- Are you at the early stage with an idea and want to validate before investing?
- Do investors want to see the real size of the market?
- Have your products launched and you’re ready to invest in marketing? (Successful marketing starts with Customer Research).
Here are affordable packages:
You want to roll-up your sleeves and do-it yourself.
Do-It-Yourself Concept Validation Kit
$299.99
You want some feedback as you do-it yourself.
Do-It-Yourself Concept Validation Kit
+ Post for Feedback
$499.99
You want advisory time with an expert.
Do-It-Yourself Concept Validation Kit
+ Post for Feedback
+ Expert Advisory
$999.99
SALES TUNE-UP BUNDLE
- Are you looking to scale your business and identify new markets?
- Do you have a marketing budget and are now ready to start promoting?
Here are different packages to support you:
You want to roll-up your sleeves and do-it yourself.
Do-It-Yourself Sales Tune-up Kit
$499.99
You want some feedback as you do-it yourself.
Do-It-Yourself Sales Tune-up Kit
+ Post for Feedback
$949.99
You want advisory time with an expert.
Do-It-Yourself Sales Tune-Up Kit
+ Post for Feedback
+ Expert Advisory
$1,499.99
Save time and money with Bundles while preparing for success.
Select a Kit with more support through our Signature Services section.
Kim Medynsky, MBA, B.Ed. Principal & Founder
Message from the Founder
Kim has led teams and flagship portfolios across different industries, including many areas of tech. She has worked with emerging and established businesses as a marketing consultant to achieve growth and efficiencies that resulted in awards, increased profitability, competitive advantages for businesses, increased customer loyalty, and marketshare. Kim has conducted stakeholder research and prepared marketing plans that have helped businesses to achieve and often exceed their goals. The kits are packed with Kim’s knowledge and best practices from over 25 years in marketing including teaching marketing to the current and next generation of leaders. Kim is leading the revolution by helping businesses to make sense of the humans who buy their products and services while helping the humans who buy to feel heard.
“Humans are complicated. Wouldn’t it be a wonderful world if we can all understand each other.
The kits were developed in response to requests from humans.”
Rediscovering your customer is an ongoing journey! Enjoy!