Humans Buy.
Leaders Often Forget.
Kim Medynsky, MBA, AGDM, B.Ed.
Customer Truths Whisperer | Customer Insight Consultant | Fractional Marketing Leader | Speaker
Meet the Founder of
Medynsky & Associates
Kim Medynsky, MBA, AGDM, B.Ed.
Customer Truths Whisperer | Customer Insight Consultant | Fractional Marketing Leader | Speaker
I founded my customer insight & strategy consulting firm, Medynsky & Associates (M&A) in 2008, during a period of profound global uncertainty. Leaders turned to my team to navigate that shifting landscape by reconnecting with the changing needs of their customers.
Today, we find ourselves in a strikingly similar environment. There’s more data than ever. More tools. More pressure to move faster. But none of that translates into effective marketing strategy if you’re not asking your customers the right questions—or hearing their answers clearly.
Customers know what they need and want. And I can help you get to the heart of it.
The Greatest Opportunities
are in the Customer’s Voice.
I help leaders:
- Ask the tough questions they’ve been avoiding.
- Hear what their customers are actually saying.
- And turn that customer insight into strategies that don’t just sound good—they work. Strategies that guide decisions, sharpen marketing and deliver results that hold up in the real world.
My Superpower (According to Clients)
Clients have called me a “Customer Whisperer,” “Customer Truths Whisperer” and the “Secret Ingredient.” Why? Because I help teams translate customer insight into strategy and action, leveraging the customer’s voice to create marketing plans that drive growth, competitive advantage and measurable results in the age of AI, automation and complex business models.
Benefits of Our Voice-of-Customer Approach
Find out what the customer really thinks
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“Kim Medynsky gets
to the heart of customer motivations better than anyone or organization I have experienced.”
– Alan Middleton, PhD
AMA Author, Retired Executive
Director, Schulich Executive Education
About Our
Customer Insight
& Strategy Firm
I lead a marketing consultancy firm dedicated to navigating change by anchoring every decision in the human who makes the purchase. That’s our voice-of-customer approach.
By using customer insight as the foundation my team and I simplify the complex, challenge legacy assumptions and transform human truth into an aggressive growth strategy. Together, we align B2C and B2B organizations, help them thrive in their categories, and deliver results that consistently exceed projections.
$35 Billion NPV
Realized across client portfolios through human-centric strategy.
45%
Increase in customer acquisition
30%
Improvement in marketing effectiveness
50%
Reduction in churn
“Kim is a veteran expert on all things marketing and research. She has a unique ability to strip away the complexity of data and focus on what really matters: the human on the other side of the transaction. If you want to get to the next level of growth, I highly recommend taking Kim up on her advice. She is a true veteran in this space.”
– Aaron Morin
Senior Manager of
Customer Education & Community,
Thinkific
How We Do
What We Do
Our focus is not just understanding customers—it’s making sure their voice helps companies thrive.
When customer insights are incorporated into marketing strategies companies can surpass their goals.
Who We’ve Helped
As a marketing consultant, our customer insight & strategy work spans a diverse landscape of clients. Everything from consumer, CPG, retail and SaaS to e-commerce, clean tech, education, healthcare and agencies. And we’ve helped them at various stages of the marketing process.
Company Highlights Since 2008
$35 Billion
in NPV
Realized across client portfolios through human - centric strategy.
Global
Breakthroughs
Guided the development of products and co-created programs adopted globally, inspiring teams to create record-setting offerings based on customer insights.
Strategic Growth
& Funding
Helped businesses secure funding, achieve competitive advantage, and recover market share, including guiding brands through complex acquisitions and integrations.
Uncovering
"Shadow Segments"
Partnered with exceptional leaders and teams to deliver results beyond predictions by finding hidden growth opportunities.
Knowledge
Productization
Codified 18 years of consulting into tools, frameworks, and DIY kits so key insights are always available to drive strategy and execution.
Sector
Innovation
Guide tech and food & beverage companies to innovate, launch “Better-for-You” products, and engage shifting customer bases successfully.
Stand-Out
Creativity
Incorporated innovative marketing approaches and conference programs to stand out in a noisy world and reconnect with human customers.
Empowering
Marketing Hubs
Transformed marketing departments into power house hubs, supporting people through their career by simplifying the complexity of the humans who buy.
Technological
Pioneering
We have led the charge in using tech before it was mainstream, training teams and guiding organizations to leverage it for growth.
“Our team views Kim’s VoC skills as unique super powers. We highly recommend Kim’s approach – it’s a game-changer!”
– Jeff Guerin & Sean Volkaert
Founders,
Ortech Systems
Three Ways to Leverage
My Marketing Expertise
You Do. We Do VoC Together. We Do it for You.
Who They’re For:
Side Hustlers
Founders
Entrepreneurs
Innovators
Choose Your Kits
DIY Marketing Kits
Do Your Own Customer Research
Validate Faster. Sell Smarter. Grow With Confidence.
You don’t need a big research budget to make smart business decisions—you just need the right tools.
These professional-grade DIY marketing solutions kits give you everything you need to uncover real customer insights on your own—so you can stop guessing and start building what people actually want.
Full Support Packages Featured
Who They're For:
Side Hustlers
Founders
Entrepreneurs
Innovators
Full Support Package Featured.
Concept Validation Kits
Know Before You Build
Stop investing time and money into ideas that might not land. These marketing solutions kits help you quickly test and validate your concepts – so you can:
- Identify real market demand
- Uncover new product opportunities
- Strengthen your case for funding or investment
- Move forward with confidence (or pivot early and save thousands)
Bundle & Save
The DIY Concept Validation Duo
$299.99 CAD (PlusTax)
Includes:
- DIY Survey Kit
- DIY Analysis & Taking Action Kit
Who They're For:
SME's
Mid + Later Stage
Full Support Package Featured.
Sales
Tune-Up Kits
Find What's Broken.
Fix It Fast. Grow Again.
If sales have slowed — or you’re ready to scale — these marketing solutions kits show you exactly where the opportunity is hiding.
- Pinpoint why customers aren’t converting
- Identify untapped market segments
- Refine your messaging and positioning
- Unlock your next stage of growth
Ideal for small-to medium-sized businesses, with white-label and enterprise options available.
Bundle & Save
The DIY Sales Tune-up Duo
$499.99 CAD (PlusTax)
Includes:
- DIY Survey Kit
- DIY Analysis & Taking Action Kit
Who It’s For:
C-suite leaders
Marketing teams
Consulting &
CMO On-Demand
Turn Customer Insight Into Measurable Growth
If your marketing feels disconnected — or your results aren’t matching expectations — the problem usually isn’t effort. It’s alignment.
I work directly to uncover what your customers genuinely think, feel and need. This provides you with customer insights that will allow you to identify shadow segments and growth opportunities.
Who It’s For:
C-suite leaders
Marketing teams
Consulting &
CMO On-Demand
What You Get
Clarity on What’s Not Working (and Why)
Uncover the hidden gaps between your internal messaging and your customers’ reality — so you can stop guessing and start fixing what matters.
A Strategy Built Around Real Customer Insight.
Get a focused, high-impact roadmap that integrates the missing piece most teams overlook: the authentic voice of your customer.
Senior-Level Marketing Leadership — On Demand Access
Experienced CMO-level guidance to help your team execute with confidence, stay aligned, and hit short-term targets without losing sight of long-term growth.
A Stronger, Better-Aligned Team
Ensure you have the right people in the right roles — so your marketing function can scale effectively over time.
If you’re looking for clearer direction, stronger results and a deeper connection with your customers — let’s talk.
Who It's For:
C-Suite Leaders
Marketing Teams
Speaking
Engagements
Inspire Your Team. Sharpen Your Strategy. Drive Real Results.
Stuck in data, distracted by trends, or struggling to turn insight into action—your next breakthrough starts with hearing what your customers are really telling you.
I deliver high-impact keynotes and hands-on workshops across industries—including CPG, retail, e-commerce, SaaS, clean tech, healthcare, education, and agencies.
Who It's For:
C-Suite Leaders
Marketing Teams
Speaking
Engagements
Every session is designed to challenge assumptions, uncover blindspots and equip you and your marketing team with practical tools they can apply immediately.
What Your Team Will Walk Away With
- A clearer understanding of what truly drives customer decisions
- Practical frameworks to turn insight into action
- Fresh perspective on where growth opportunities are hiding
- Alignment across leadership, marketing, and customer experience
Tailored to Your Audience: Every engagement can be customized to your organization’s goals, challenges and industry — so your team gets relevant, actionable insight — not generic theory.
Book a Call
Who It's For:
C-Suite Leaders
Marketing Teams
Speaking
Engagements
Popular Topics Include:
Humans Buy
Why real customer insight — not algorithms — is your most powerful competitive advantage.
From Insight to Action
How to turn what your customers are telling you into measurable, market-leading results.
Asking Better Questions in the Age of AI
Uncover hidden opportunities and critical blindspots most teams miss.
Tailored to Your Audience
Every engagement can be customized to your organization’s goals, challenges and industry — so your team gets relevant, actionable insight — not generic theory.
Ready to Energize Your Team?
If you want a key note or workshop that delivers real clarity — not just inspiration — let’s talk.
Book a CallThree Ways to Leverage My Expertise
You Do. We Do VoC Together. We Do it for You.
DIY Marketing Kits
Do Your Own Customer Research
Validate Faster. Sell Smarter. Grow With Confidence.
You don't need a big research budget to make smart business decisions-you just need the right tools.
These professional-grade DIY marketing solutions kits give you everything you need to uncover real customer insights on your own—so you can stop guessing and start building what people actually want.
Who They're For:
Side Hustlers
Founders
Entrepreneurs
Innovators
Full Support Packages Featured
Concept Validation Kits
Know Before You Build
Stop investing time and money into ideas that might not land. These marketing solutions kits help you quickly test and validate your concepts.
Who They're For:
Side Hustlers
Founders
Entrepreneurs
Innovators
Full Support
Package Featured.
Use the kits to:
- Identify real market demand
- Uncover new product opportunities
- Strengthen your case for funding or investment
- Move forward with confidence (or pivot early and save thousands)
Bundle & Save
The DIY Concept Validation Duo
$299.99 CAD (PlusTax)
Includes:
DIY Survey Kit and DIY Analysis & Taking Action Kit
Sales Tune-Up Kits
Find What's Broken. Fix It Fast. Grow Again.
If sales have slowed — or you’re ready to scale — these marketing solutions kits show you exactly where the opportunity is hiding.
Who They're For:
SME's
Mid + Later Stage
Full Support
Package Featured.
Use the kits to:
- Pinpoint why customers aren’t converting
- Identify untapped market segments
- Refine your messaging and positioning
- Unlock your next stage of growth
Bundle & Save
The DIY Sales Tune-up Duo
$499.99 CAD (PlusTax)
Includes:
DIY Survey Kit and DIY Analysis & Taking Action Kit
Consulting &
CMO On-Demand
Turn Customer Insight Into
Measurable Growth
If your marketing feels disconnected—or your results aren’t matching expectations—the problem usually isn’t effort. It’s alignment.
I work directly to uncover what your customers genuinely think, feel and need. This provides you with customer insights that will allow you to identify shadow segments and growth opportunities.
What You Get
Clarity on What’s Not Working (and Why)
Uncover the hidden gaps between your internal messaging and your customers’ reality — so you can stop guessing and start fixing what matters.
A Strategy Built Around Real Customer Insight.
Get a focused, high-impact roadmap that integrates the missing piece most teams overlook: the authentic voice of your customer.
Senior-Level Marketing Leadership — On Demand Access
Experienced CMO-level guidance to help your team execute with confidence, stay aligned, and hit short-term targets without losing sight of long-term growth.
A Stronger, Better-Aligned Team
Ensure you have the right people in the right roles — so your marketing function can scale effectively over time.
If you’re looking for clearer direction, stronger results and a deeper connection with your customers — let’s talk.
Speaking
Engagements
Inspire Your Team.
Sharpen Your Strategy.
Drive Real Results.
I deliver high-impact keynotes and hands-on workshops across industries—including CPG, retail, e-commerce, SaaS, clean tech, healthcare, education, and agencies.
Every session is designed to challenge assumptions, uncover blindspots and equip you and your marketing team with practical tools they can apply immediately.
What Your Team Will Walk Away With
- A clearer understanding of what truly drives customer decisions
- Practical frameworks to turn insight into action
- Fresh perspective on where growth opportunities are hiding
- Alignment across leadership, marketing, and customer experience
Popular Topics Include:
Humans Buy
Why real customer insight — not algorithms — is your most powerful competitive advantage.
From Insight to Action
How to turn what your customers are telling you into measurable, market-leading results.
Asking Better Questions in the Age of AI
Uncover hidden opportunities and critical blindspots most teams miss.
Tailored to Your Audience
Every engagement can be customized to your organization’s goals, challenges and industry — so your team gets relevant, actionable insight — not generic theory.
Ready to Energize Your Team?
“As a serial entrepreneur, I have always referred to templates created by professionals. This knowledge empowers businesses and sets up for ongoing success!”
– John Parlow
Co-Founder,
Pulp & Press Juice Co
Never Forget…
Your Customers
Are Human
Visit My “InsightsByKim” YouTube Channel
Discover informative video content including my fireside chat series where I’m interviewed by Alan Middleton about the game-changing power of customer insights.