Marketing Doesn’t have to be a mystery.

We’re here to dig through the data and take the guesswork out of your marketing efforts.

Medynsky + Associates

About Us

We started in 2008 with the vision of helping businesses navigate change including that of the customer landscape. Since then, we have been working with CEOs as well as leaders in Marketing and other disciplines to enhance their marketing activities. We’ve worked with everyone from start-ups to Fortune 500 companies in fields from emerging technologies to large financial and educational institutions to food businesses and health. Four common themes came to light in our work and our research:

  1. Companies want to improve their understanding of their customer
  2. Companies want help to connect research insights to strategies and tactics
  3. Companies want to train their staff in developing actionable insights from their customer research
  4. Leaders are overwhelmed when it comes to marketing

We are listening and taking action.

We are focused on understanding the customer and helping to create and implement plans that incorporate customer insights and feedback in a way that helps marketing work. We have been pioneering new methodologies and innovative platforms and continue to innovate with our ongoing approach to rediscovering the customer.

The M&A Team

We are a team of like-minds and like-hearts. We genuinely care about the work that we do and thrive seeing it come together in different forms of success. We are believers in helping people and doing our best to solve the customer and marketing challenges that often require expertise in different sectors, different roles, and out-of-the-box thinking that has made us the M&A team.

About the Principal & Founder

Kim’s 25-year career in marketing in a variety of leadership roles and industries has helped her to connect the dots, pioneer new frontiers, lead teams, and help businesses to rediscover their customers. Kim is always curious, and a lifelong learner who is passionate about helping people and closing the perception gaps about the customer and marketing.

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