When you know what the customer is thinking, everything gets easier – and more profitable.

Customers will give you rich insights if you ask the right questions.

Make sense of the humans

See if your assumptions are correct!

Our Concept Validation Kits will help you to decode the humans who currently buy or the untapped market waiting for your products and services.

Created to help you ask the tough questions and connect the feedback to marketing so you align with your customers, and grow your business. You can Do-it-yourself or access advisory at a special rate with purchase.

Get started asking the tough questions.
Purchase a Kit

Created by Marketing Professionals!

  • Based on Kim Medynsky’s expertise as a marketing consultant, so you have simplified best practices.
  • Easy-to-follow framework
  • Templates to save you time (reuse too)
  • Videos to explain key points
  • Simple navigation
  • One-time price (no subscription required)
  • Available online

The benefits of decoding humans:

  • Identify new market opportunities
  • Align marketing for success
  • Fast-track funding with real customer data
  • Eliminate any guesswork
  • Plus: many more benefits

Bundle & Save: $299.99 (plus tax) for the DIY Concept Validation & Taking Action Kits

Purchase a Kit

DIY VoC Survey Kit

(For the complete do-it-yourself experience)

Includes:

  • Step-by-step Modules with Templates
  • 5 Overview Videos
  • 5 How-to Tutorial Videos

Inside the DIY Survey Kit:

At the end of this phase you will have collected rich insights to guide your marketing plans and business plans.

Purchase the Kit - $149.99 (plus taxes)!

+

DIY Analysis & Taking Action Kit

(For the complete do-it-yourself experience)

Includes:

  • Step-by-step Modules with Templates
  • 6 Overview Videos
  • 4 How-to Tutorial Videos

Inside the DIY Analysis Kit:

When you are finished this phase, you will have analyzed the feedback and connected the conclusions to actions – ranging from the easy wins to long-term considerations for your plans

Purchase the Kit - $199.99 (plus taxes)!

FROM OUR CLIENTS & respected Partners:

“As a serial entrepreneur, I have always referred to templates created by professionals. This knowledge empowers businesses and sets up for ongoing success!”

John Parlow, Co-Founder, Pulp & Press Juice Co

“I have seen the benefits of VoC in education and business. This knowledge empowers leaders.”

Kevin Weaver, President, Georgian College

“Kim does great work – her view on, and use of data, is such an important input to good decision making.” Alan C. Middleton, Retired Executive Director of Schulich Executive Education & AMA Author

“We are thrilled with the results from conducting our VoC research following the M&A framework and tools. The kits provided helpful tips and the guidance from a senior marketing professional helped us to connect the dots so much faster.”

Janan Dean & Steve McNaughton, Proof Line Dairy

Not quite ready to Do-it-yourself?

We have affordable advisory support available to guide you.

Choose the best package for your goals, stage of your business, budget, and your level of comfort analyzing feedback and taking action.

Scroll to the right to see full table.

Support level Early stage idea validation / investor sizing Products launched & ready for customer research Scaling & new market identification
Do it yourself DIY Concept Validation Kit Bundle$299.99 DIY Concept Validation Kit Bundle$299.99 DIY Sales Tune-up Bundle$499.99
Help while you do it yourself DIY Concept Validation Post for Feedback Kit Bundle$499.99 DIY Concept Validation Post for Feedback Kit Bundle$499.99 DIY Sales Tune-up with Post for Feedback Kit Bundle$999.99
Advisory time with an expert DIY Concept Validation Post for Feedback & Advisory Bundle$999.99 DIY Concept Validation Post for Feedback & Advisory Bundle$999.99 DIY Sales Tune-up with Post for Feedback & Advisory Bundle$1,499.99

Choose the best package for your goals, stage of your business, budget, and your level of comfort analyzing feedback and taking action.

See all Signature Services…

Frequently Asked Questions

What is included in the Kits?
You will have access to the framework used by marketing professionals, templates, case studies, tips, and examples that are relatable regardless of your industry.
Who is the Concept Validation Kits for?
Created for entrepreneurs with an idea for a new product – assess the size of the opportunity and what customers really want before you invest. Also, ideal for early-stage businesses with some revenue and marketers with new product mandates. You could be selling to consumers, other businesses, or both.
Who is the Sales Tune-up Kits for?
Founders and leaders of small-to-medium-sized businesses who are ready to grow their businesses, identify new opportunities, come back after a decline, gain a competitive advantage, and those looking to increase customer loyalty. You could be selling to consumers, other businesses, or both.
Do I need any prior research experience to use the kits?
You do not need any research background. The kits were created for beginners and people who have some understanding of conducting research. People without formal education and PhDs have uncovered rich insights to increase success.
How do I get started?
Once you purchase the kit, you will receive a welcome email with the details. You will just need to set up your profile and then get started right away.
How long will it take to complete the VoC research using the kits?
The survey kits and analysis kits are an easy read – some have read each kit in a few hours. Some clients have completed the steps from each kit in 2-4 weeks, but you set the pace. It’s up to you and how fast you wish to collect the insights and take action.
Can I reuse the kit for future research?
We recommend that you keep using the kits and check in with your customers every 6 months or yearly depending on your industry and customers.
What is the difference between the Survey Kit and Analysis & Taking Action Kit?
The survey kit will guide you through professional best practices for asking tough questions, engaging audiences to provide valuable insights, while the analysis and taking action kit will guide you through the biases, filters, and tips for analyzing the feedback.
Do I need the Survey Kit + Analysis & Taking Action Kit?
We highly recommend that you purchase both kits for optimum results – you can follow the case studies from start to finish. Plus, our bundle and save offers make it really affordable.
What is the difference between the “Do-it-yourself kits,” the “Post for Feedback kits,” and “Post for Feedback & Advisory kits”?
We created the kits based on our customer feedback. You have the option to do-it-yourself if you’re ready to roll up your sleeves, while other people like some support, we offer the Post for Feedback where you post drafts and we provide our feedback. For other people who like more support, we have the Post for Feedback and Advisory Kits available to support you 1:1 during virtual meetings with our experts at a special price.
Will this research be enough to launch my product/business?
When you have completed our Survey Kit, you will have the raw data from your customers that you will need to analyze. Our Analysis & Taking Action Kit will help you to analyze the feedback so you hear what customers are saying. It might suggest they love your idea or it could point you back to some adjustments – this is the important first step to save you time and money!
Can I use this research in a pitch deck or investor presentation?
Absolutely! We recommend that you conduct the research to collect valid customer insights to support your financial projections. Investors and banks like to see real numbers that only customer research will provide.

Kim Medynsky, MBA, B.Ed. Principal & Founder

Message from the Founder

Kim has led teams and flagship portfolios across different industries, including consumer packaged goods (CPG). She has worked with emerging and established businesses as a marketing consultant to achieve growth and efficiencies that resulted in awards, increased profitability, competitive advantages for businesses, increased customer loyalty, and marketshare. Kim has conducted stakeholder research and prepared marketing plans that have helped businesses to achieve and often exceed their goals. The kits are packed with Kim’s knowledge and best practices from over 25 years in marketing including teaching marketing to the current and next generation of leaders. Kim is leading the revolution by helping businesses to make sense of the humans who buy their products and services while helping the humans who buy to feel heard.

“Humans are complicated. Wouldn’t it be a wonderful world if we can all understand each other.
The kits were developed in response to requests from humans.”

Rediscovering your customer is an ongoing journey! Enjoy!

Contact us for more info