Concept Validation Kits
Test ideas with customers
About the Kits
Got an Idea for a New Product or Business? Eliminate the guesswork and talk to potential customers. The input will guide your marketing and business plans and just might mean the difference in support from banks and investors.
We can help you to do-it-yourself until you can invest in marketing talent, or we can support you. We have solutions to help you get started discovering your customer, extracting key insights, and taking action with different levels of M&A support to fit your needs.
Survey Kit Options Available
Follow a VoC survey framework used by professional marketers. Choose from complete do-it-yourself survey kits, to post your surveys for feedback, to an advisor will guide you during virtual meetings.
Bundle with an Analysis Kit and SAVE when you check out!
DIY VoC Survey Kit
$149.99
Includes:
- Step-by-step Modules with Templates
- 5 Overview Videos
- 5 How-to Tutorial Videos
Bundle with DIY Analysis Kit and SAVE!
DIY VoC Survey Kit with Posts for Feedback
$249.99
Includes:
- Step-by-step Modules with Templates
- 5 Overview Videos
- 5 How-to Tutorial Videos
- 2 Posts for Feedback
Bundle with DIY Analysis Kit with Posts for Feedback and SAVE!
DIY VoC Survey Kit with Posts for Feedback & Advisory
$549.99
- Step-by-step Modules with Templates
- 5 Overview Videos
- 5 How-to Tutorial Videos
- 3 Posts for Feedback
- 2 Hours of Advisory
Bundle with DIY Analysis Kit with Posts for Feedback & Advisory and SAVE!
Analysis & Taking Action Kits Available
Take Action with the feedback! Choose from complete do-it-yourself kits, to post your analysis for feedback, to an advisor will guide you during virtual meetings.
Bundle with a Survey Kit and SAVE when you check out!
DIY Analysis & Taking Action Kit
$199.99
Includes:
- Step-by-step Modules with Templates
- 6 Overview Videos
- 4 How-to Tutorial Videos
Bundle with DIY Survey Kit and SAVE!
DIY Analysis & Taking Action Kit with Posts for Feedback
$299.99
Includes:
- Step-by-step Modules with Templates
- 6 Overview Videos
- 4 How-to Tutorial Videos
- 2 Posts for Feedback
Bundle with DIY Survey Kit with Posts for Feedback and SAVE!
DIY Analysis & Taking Action Kit with Posts for Feedback & Advisory
$599.99
Includes:
- Step-by-step Modules with Templates
- 6 Overview Videos
- 4 How-to Tutorial Videos
- 3 Posts for Feedback
- 2 Hours of Advisory
Bundle with DIY Survey Kit with Posts for Feedback & Advisory and SAVE!

Kim Medynsky, MBA, B.Ed. Principal & Founder
Message from the Founder
As a senior marketing leader, I work with businesses that have an idea to market, help to bring people back to their business after sales decline, and help to grow their businesses to their greatest potential. The common challenge is that customers are complex and difficult to understand – but they hold the key to success.
Rediscovering your customer is an ongoing journey! Enjoy!
